White-label press release distribution lets an agency sell distribution under its own brand while another company handles the publisher network, editorial workflow, reporting and API. The agency keeps the client relationship. The infrastructure provider stays in the background. In 2026, the market is better than it was three years ago: more public pricing, faster dashboards and fewer long contracts. It is still uneven. Some providers publish clear rates. Others hide the number until a sales call.
We reviewed public pages and current plan copy before writing this list. Pricing changes, so treat these numbers as a live-market snapshot, not a lifetime guarantee.
1. YoloWire
We put ourselves first because the model is simple: public per-outlet pricing, no setup fee, and a workflow built for agencies that need repeatable delivery. Barchart and The Globe and Mail are listed at $30 per release, Invezz at $250 and Investing.com at $500. Agencies can use our white-label-ready API, keep client reporting clean and build margins without guessing what a placement costs.
- Best for: agencies that want single-outlet control and transparent pricing.
- Pricing: from $30 per premium placement on selected outlets. See YoloWire pricing.
- Strength: direct, simple, easy to explain to a client.
2. PRNow
PRNow's white-label page says there are no setup fees, 100% white-label reports and free API access. Their flow is clear: sign up, buy reseller credits, add your brand and connect the API if needed. The page lists reseller credits that can unlock $11 per release when billed upfront. Their public pricing page shows Basic at $15, Standard at $29, Advanced at $149, and a reseller option at $21.75 per release for 10+ credits.
- Best for: high-volume agencies selling low-cost broad distribution.
- Pricing: public plans from $15; white-label credits advertised from $11 on volume.
- Strength: low entry price and a clear reseller promise.
3. RedPress
RedPress markets an instant white-label panel, branded PDF reports, order tracking and unlimited company profiles. The current reseller page shows wallet tiers: Silver at $500 for 10% off, Gold at $1,000 for 15% off, Platinum at $1,799 for 20% off and Supreme at $4,500 for 25% off. Their table also shows retail package examples such as Basic at $89, Core at $219, Growth at $279, Premium at $589 and Enterprise at $949 before discounts.
- Best for: agencies that want a partner panel and branded reporting.
- Pricing: wallet-based discounts rather than a single flat reseller rate.
- Strength: broad package ladder and visible partner economics.
4. XPresswire
XPresswire's agency page positions the service around white-label reports, editorial review, targeted media lists and agency margins. Its public agency pricing shows Basic credits at $175 per release for 10 credits or $150 for 20 credits, Premium at $250 or $225, and Elite at $450 or $400. The Elite tier mentions distribution to platforms including Investing.com.
- Best for: agencies that want editorial help and defined credit packs.
- Pricing: roughly $150-$450 per release depending on tier and volume.
- Strength: straightforward credit pricing for client retainers.
5. eReleases
eReleases takes a different angle on white-label. Instead of selling its own publisher network, it resells custom national distribution on the Cision PR Newswire wire at a discount, with each prepaid credit covering one release up to 800 words and three industry targets. Credits stay active for 24 months. Public retail packages include Buzz Builder from $399, PR Pro from $699 and a Newsmaker tier between them, with multi-pack discounts that bring the per-release cost down meaningfully. Real editors review each release before it ships.
- Best for: agencies whose clients specifically want PR Newswire reach without paying enterprise rates.
- Pricing: prepaid PR Newswire credits at reseller discounts; retail single-release packages from $399.
- Strength: name-brand wire, real editorial review, no membership fee.
The right white-label partner is not the one with the longest outlet list. It is the one whose price, proof and process you can defend when your client asks hard questions.
