We are the
wire you were
quietly hoping
already existed.
For most of the last century, getting a release on the wire required a relationship, an agency, and a number of zeros at the end of the invoice. We thought that was a strange way to run journalism. So in 2014 we wired a different way.
YoloWire began as an internal tool. Three of us were running an investor-relations consultancy and growing tired of the same conversation: a founder would write a strong release, and we would call the same wire desks our agency rivals were calling, and pay the same theatrical prices, and wait the same two business days for a piece of news that frankly did not need to wait.
We built our own pipes. We negotiated direct relationships with Investing.com, Barchart, The Globe and Mail, Invezz, and over three hundred others. We wrote an editor that catches the things you hate to see in print. We trained an AI on a decade of our own approvals. And then we did the unfashionable thing: we lowered the price.
Today YoloWire is the cheapest direct press release distribution service in the world, by a wide margin, and the only one we know that is still happy to put an actual person on the phone at three in the morning if your placement is misbehaving.
We are quiet. We do not sponsor podcasts. We do not throw conferences. We just send your news, on the wires that matter, for less than a tenth of what an agency would charge — and we have done it, on the same URL, for over ten years.
Ten years, in roughly six entries.
Three operators, one shared frustration. We negotiate our first direct outlet relationship and quietly retire our agency.
Word spreads through founder back-channels. We hire our first editor and write the first version of the approval engine.
Customers ask for programmatic distribution. We ship a REST API and a webhook system in a weekend. Still the same one, mostly.
Markets shake. News matters more than ever. We add real-time placement tracking and run our first 24-hour war room.
We train an LLM on a decade of our own editorial decisions. Approval times collapse from hours to seconds. The phone keeps ringing anyway.
We pass our tenth birthday on the same URL we started on. Quietly. No conference. No re-brand. Just another release going out.
We did not set out to build a wire service. We set out to stop paying one. The rest was almost an accident.
A small, deliberate operation. A very large network.
Eleven people across three time zones. A REST API for the engineers. White-label arrangements for the agencies who finally gave up rebuilding what we already built. And a public, transparent price list — the same one you’ll see, the same one our biggest customer sees.